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MOST VIDEO GETS MADE FOR THE WRONG REASONS.

We analyze your organization, your audience, and your competitive landscape before we pick up a camera. The research tells us which story to produce. Then we go film it.

THE PROBLEM: USELESS CONTENT

✕ FAILURE MODE

MADE ON GUT INSTINCT

No audience data, no competitive analysis, no validation.

✕ FAILURE MODE

MADE BECAUSE A COMPETITOR DID

Didn’t study what problem theirs solved or whether your audience cares.

✕ FAILURE MODE

MADE BECAUSE A VENDOR PITCHED IT

Started with the solution before defining the problem. Looked good, moved no one.

✕ FAILURE MODE

MADE WITHOUT A DISTRIBUTION PLAN

Sat on a server. Nobody planned who needed to see it or how.

WHO WE WORK WITH

Organizations with something real at stake. Complex missions, reputational pressure, stories they don’t know how to tell. Underserved by vendors with cameras and no strategic thinking.

Mission Statement Video // UBS - Finnerty Partners
Andres Plastic Surgery - Your Body, High Standards
Brand Video // Rumco
Music Celebrations International - Ireland
Decadence Arizona 2025 // Aftermovie // Relentless Beats
ITCA WIC // Campaign 2024 #1
USA At Night

THE PROOF

Client case study - ITCA (Inter Tribal Council of Arizona). Three separate campaigns, one process. Each required pre-production research that changed the creative direction. We knew what to make before we picked up a camera. That's the SITREP.

WIC NUTRITION SERVICES

//SITUATION

ITCA needed to increase WIC enrollment. Participation declining despite eligible families.

//INTELLIGENCE

Tribal members associated WIC with government surveillance. Barrier was trust, not awareness.

//PRODUCED

Tribal mothers speaking direct to camera. No narration. No institutional framing.

TRIBAL EPIDEMIOLOGY CENTER

//SITUATION

Vaccine education for communities with justified skepticism of government health programs.

//INTELLIGENCE

Standard messaging was counterproductive. Needed own leaders, not outside authorities.

//PRODUCED

Tribal health directors and community members in their own words. Shot on location.

CIVIC ENGAGEMENT - VOTER EDUCATION

//SITUATION

10-part docu-series to drive tribal voter participation ahead of 2026 election.

//INTELLIGENCE

Disengagement wasn’t apathy — rational response to broken promises. Had to confront that history first.

//PRODUCED

“Your Voice, Your Power.” Ten episodes. Tribal leaders, elders, young voters. In production.

SITREP formulated a plan, and we and executed. See the process in action, and why we shot "oners" for this entire PSA campaign.

TALK TO US ABOUT YOUR NEXT PROJECT

What opportunities you are missing + what working with us looks like.

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