Use Video To Boost Marketing ROI for Phoenix Small Businesses

Advertising has been an essential component of marketing for many years, and with the rise of digital media, video advertising has become increasingly popular. Many businesses are investing in video advertising due to its ability to drive engagement and boost return on investment (ROI). In this blog post, we will explore the reasons why advertising with video increases ROI, and why businesses should consider incorporating it into their marketing strategy.

Video is engaging

Video content is more engaging than other forms of content such as text or images. According to a report by HubSpot, 54% of consumers prefer video content from brands they support. This is because video content is more memorable and can be used to tell a story or showcase a product in a more dynamic way. Engaging content can increase brand awareness, build trust and ultimately drive conversions.

Video improves conversion rates

Video content has been shown to improve conversion rates. According to a report by Wyzowl, 84% of consumers say that they have been convinced to buy a product or service after watching a brand’s video. This is because video content can be used to showcase the benefits of a product or service in a more visually appealing way than text or images. Additionally, video can be used to provide demonstrations or tutorials on how to use a product, which can improve the customer experience and increase sales.

Video increases reach

Video content is more likely to be shared on social media than other forms of content. According to a report by Brightcove, social video generates 1,200% more shares than text and images combined. This means that video content has the potential to reach a wider audience and increase brand awareness. Additionally, video content can be used to target specific demographics through social media advertising, which can improve the effectiveness of a campaign.

Video improves SEO

Video content can improve a website’s search engine optimization (SEO). According to a report by Forrester, websites with video content are 53 times more likely to appear on the first page of Google search results. This is because video content can increase time spent on a website and reduce bounce rates, which are both factors that Google considers when ranking websites. Additionally, video content can be optimized with keywords and tags, which can improve visibility in search results.

Video is cost-effective

Video advertising can be more cost-effective than other forms of advertising. According to a report by HubSpot, 87% of businesses use video as a marketing tool, and of those, 83% say that video provides a good return on investment. Additionally, advances in technology mean that it is now easier and more affordable to create high-quality video content. This means that businesses of all sizes can benefit from video advertising, regardless of their budget.

In conclusion, advertising with video can be an effective way to increase ROI. Video content is engaging, improves conversion rates, increases reach, improves SEO, and is cost-effective. By incorporating video advertising into their marketing strategy, businesses can improve their brand awareness, build trust with their audience, and ultimately drive more conversions.